Media

Maximize engagement and monetization to drive growth

3Pillar brings critical industry insights to our work with some of the world’s most well-known media companies. We work with leading broadcasters, including the top publicly-funded TV and radio stations, and global print and digital media publishers to help them harness the power of technology and AI to drive real transformation. We specialize in delivering comprehensive media technology solutions, including advanced content management systems, robust subscription paywalls, personalized content delivery, and seamless omni-channel distribution.

In an era of infinite consumer choices and rapid technological advancements, we understand the complexities media companies face as they are challenged to stand out in a crowded market. With our vast experience, we are uniquely equipped to help your organization innovate and transform your digital strategies to drive revenue growth, expand brand awareness, and improve the user experience to stay competitive.

Our Clients

Areas of Media expertise

Consumer expectations around content quality and availability have never been higher. We work with media companies to ensure their Content Delivery Networks (CDNs) are continually evolving, including taking advantage of advancements in AI to provide personalized user experiences, dynamic traffic routing, and real-time analytics and monitoring.

Making the move from print to digital requires a different skillset, mindset, and toolset than many media companies have at their disposal. Our experience helping world-renowned brands reinvent themselves for the digital age gives us keen insight into what it takes to make the leap successfully.

Subscriptions are a key source of revenue for many media companies. We implement technology solutions that help media companies drive new customer acquisition and customer retention, no matter where they are in their subscription journey.

While subscriptions are vitally important to many media companies, they’re just one piece of a larger, more complicated revenue puzzle. We work with media companies to ensure their technology supports advanced advertising platforms, API development, and partner integrations so they can further monetize their content offerings.

A digital asset management system (DAM) is a must for any media company today. We consult with media companies on the selection and implementation of the media industry’s leading DAMs, including Adobe Experience Manager, OpenText, Bynder, Cloudinary, Sitecore Content Hub, and more.

Product viability testing is a crucial step for media companies looking to launch new offerings. We help media companies evaluate the potential market for a product by analyzing demand, conducting product validation experiments, and assessing technical feasibility.

Identity and access management is a revenue generation cornerstone for all media companies. We deliver customer identity management solutions like SSO and social login that make it easy for a media company’s subscribers to access their accounts and content anywhere and at any time, while also restricting shared passwords and limiting the number of devices that can stream content as needed.

Delivering the right omni-channel experience is essential for media companies to meet the expectations of modern-day consumers. Whether content is being delivered via broadcast, streaming/OTT services, or mobile apps, users expect a seamless experience. We help media companies conceive and deliver omni-channel experiences that build customer loyalty and brand affinity.

Personalization is increasingly the name of the game for media companies. We work with clients to leverage data analytics and AI to deliver tailored content, recommendations, and advertisements that are perfectly suited for your customers’ individual preferences and behaviors. Personalization enhances subscriber engagement, satisfaction, and loyalty.

Services

Data Analytics & Insights

Data analytics and insights are key to helping media companies provide a differentiated user experience. Media companies must utilize AI to analyze user consumption habits so they can recommend personalized content and deliver tailored ads that are more likely to convert.

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Data Engineering

Data Engineering plays a vital role in helping media companies manage and utilize the vast amounts of data they have at their disposal. Robust data pipelines and infrastructure ensure media companies can collect, store, and process data from a diverse array of sources.

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GenAI

Explore and implement the best use cases for Generative AI for your organization, from personalization of content to customized marketing campaigns to content workflow automation. The possibilities for Generative AI to impact the traditional media business are endless.

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Application Modernization

Avoid the constraints of legacy media technology systems and drive cross-platform, omni-channel efforts through application modernization. Cloud migration, microservices, and API integration are key components of any application modernization effort for media companies.

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Product Validation

Launching entirely new products in the media space can be prohibitively expensive, as the failed launch of CNN+ clearly demonstrated. Product validation has huge upside for media companies when considering the costs and risk involved in rolling out entirely new products.

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MVP Development

If a Product Validation engagement demonstrates true market demand for your product, developing an MVP before building out that full-fledged product is always a wise investment. MVPs for media companies allow you to learn from user behavior, make iterative improvements, and ensure you have a scalable architecture for the future.

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