The Modern Application Development Services Landscape, Q3 2024

November 15, 2024

Modern application development (MAD) services lie at the intersection of digital transformation, digital product engineering, application development management, and application modernization services. MAD differs from these other service categories by focusing mostly on building new and modern custom software applications with the latest technologies, while “transforming and modernizing” an organization’s development capability. Forrester advises that MAD service providers create value in nonlinear ways, debunking siloed organizations with agile/pod teams and focusing on business value creation.

Read their latest report to learn about why tech execs and application development leaders implement MAD services, including to:

  • Increase cocreation
  • Improve customer experience
  • Focus
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