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Product Validation
Increase confidence in the potential ROI of your product ideas
De-risk your product roadmap
Build products that solve real-world problems validated by customer research, user testing, and rapid prototyping.
Prioritize most valuable functionality
Ship most impactful features first, relying on real user feedback rather than intuition.
Build competitive advantage
Leverage rich insights on target users’ mental models, preferences and priorities to inform product or portfolio strategy.
Validate Product Concepts Before You Build
The most expensive way to test whether a product is truly viable is to build a production version of it. The leaner, smarter way involves short, iterative cycles of user research, rapid prototyping, and collaborative ideation. Our 6-week Product Validation engagement is a proven process designed to help executives and product leaders avoid the far more expensive and time-consuming route of going straight from idea to development.
We generate meaningful learnings in a short amount of time by following a validation cycle that covers three 2-week design sprints. This process ensures you’re building the right product before you invest valuable time, energy, and resources into bringing it to life. Before you take six months or more to build a new product from scratch, take six short weeks to ensure the product you build will be successful.
![[4:37 PM] Rebecca Piattelli Pyramid diagram illustrating the stages of product validation, from understanding the idea space through user research to making final product decisions with increasing confidence.](https://www.3pillarglobal.com/wp-content/uploads/2024/06/product-validation.png)
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Ideate. Validate. Iterate.
Increase the likelihood of product success. Reach out today to get started.
Let’s Talk