Abstract geometric architecture made of concrete, set against a blue sky.

Product Validation

Increase confidence in the potential ROI of your product ideas

De-risk your product roadmap

Build products that solve real-world problems validated by customer research, user testing, and rapid prototyping.

Prioritize most valuable functionality

Ship most impactful features first, relying on real user feedback rather than intuition.

Build competitive advantage

Leverage rich insights on target users’ mental models, preferences and priorities to inform product or portfolio strategy.

Validate Product Concepts Before You Build

The most expensive way to test whether a product is truly viable is to build a production version of it. The leaner, smarter way involves short, iterative cycles of user research, rapid prototyping, and collaborative ideation. Our 6-week Product Validation engagement is a proven process designed to help executives and product leaders avoid the far more expensive and time-consuming route of going straight from idea to development.

We generate meaningful learnings in a short amount of time by following a validation cycle that covers three 2-week design sprints. This process ensures you’re building the right product before you invest valuable time, energy, and resources into bringing it to life. Before you take six months or more to build a new product from scratch, take six short weeks to ensure the product you build will be successful.